In the diverse industry of automotive, the Americans are generally linked with size and power, anything European gets an assumed sense of higher refinement and the Japanese are legendary when it comes to reliability. The third region mention, Japan, used to be the only name coming from Asia where cars are concerned. Of course, there have been more manufacturers from several more Asian countries over the years but only one of the rising nations pose a threat not only to Japan’s Asian and global domination but also to all the major players in automotive markets all over the world as well; the Koreans.
Toyota and Honda have already cemented their place as possibly the most trusty car brands in the world today. What those two names are to Japan, Kia and Hyundai are to Korea. Korean cars only began to penetrate international markets realistically in the early 90s. Even back then, most of them were just deemed as cheap cars, in terms of both price and what the car actually is. Compared to its Japanese rivals of which costs do not defer too much during those days, it was quite true as the Korean cars always seemed to lack the kind of quality and refinement an established company could provide.
» Read more: Korean Cars on the Rise
Related posts