Regardless of what you may be advertising, getting a celebrity or sports star of high standing should ensure the sales coming flooding through the door. Look at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing through a European city full of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent big money signing for Manchester United. Imagine Suzuki’s joy when the next season Ronaldo developed into arguably the best footballer on the planet. Cheap Suzuki may be, but the Swift was endorsed by the best and was pretty good in its own right (more later) so off everyone went to get one.

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